Temporary Discounts

Discounting your products and services can give a boost to cash flow and sales. But be careful that the offer doesn't last too long or it will have a negative effect on profits. Here are reasons to use temporary discounts.
.Grand Opening-Get those first customers to buy from your new business
.New Product Launch-You need people to be using your new idea or product to create word-of-mouth publicity
.Selling Anything Perishable-If it doesn't sell at any price it may be trash
.Increase Cash Flow-You need immediate cash to pay important obligations
.Move Out Old Inventory-New improved products are coming on the market and the old must go quickly
.Loss Leaders-Get people in your store or on your website who may also purchase other items
.Increase Sales-makes your income statement look like you are growing and prosperous
.Fighting a Competitor-When they price cut you don't want your customers going there, match them or do better
.Point-of Sale-Catch people's eye when payiong for another purchase and make an additional sale