Customer loyalty is what keeps your business going in tough times and makes you grow faster in good times. But you must be sure that you don't destroy that loyalty and lose it. Watch for these signs and correct them immediately.
.Poor/miserable customer service
.Owner ignoring customers
.Poorly displayed merchandise
.Poorly designed website
.Make them wait long to pay
.Have a no-refunds policy
.Inadequate business hours
.Have a long delivery time
.Drag out solving a problem
.Making "No Exceptions" your policy
.Poorly dressed or groomed employees
.High price for low quality
.Cash or C.O.D. only-no credit cards
.Ignoring their requests or ideas
.Never saying Thank You after every sale
.Not appreciating a regular customer
.Closing before posted hours
.Shutdown to go on vacation
.Not smiling & being pleasant
More of these signs and ideas on loyalty in chapter 35 of my book "The Jelly Bean Principle" available at bookstores, online and Kindle
Thursday, November 4, 2010
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