.A problem was not resolved
.They moved out of your selling area
.They are unhappy with your product/service
.They found lower prices & higher value elsewhere
.Your competitor has a better selection
.They don't feel their business is appreciated
.They had an argument with an employee
.Technology left you behind
.A competitor stole them away
.They now have a relative in the business
.Delivery took too long
.They no longer use your product/service
.They can't afford to buy
.Your hours don't fit their schedule
More on lost customers in chapter 1 of my book "When the Shit Hits the Fan"
Saturday, November 6, 2010
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