Value Added Service

We've probably all heard that term but do we really understand what it means? Value added service is providing your product or service with "more service." Something extra, something the customer didn't expect but received anyway. Something that makes you stand out from your competitors because they are not doing it. They are not doing it because it's too much trouble, too costly or because they never thought of it.

Some people really want the extras and are willing to be loyal to a business to get them. Value added service can be as simple as a big smile during the purchase or as much as helping a customer assemble something that comes in 50 parts. Or really anything in between that is not usually provided with a similiar purchase. If you care about your customers and want them to return, find a way to add value to what they buy from you.
More on Value Added Services in chapter 83 of my book "The Jelly Bean Principle" available at amazon.com or signed copies 877-700-1322