Birthdays & Business

We all feel special that one day a year that is our birthday. It's also a good day for businesses to offer a special discount or gift to the person for their birthday and not available to anyone else at that time. Have a list sign-up in your store or at your website where everyone can enter thier birthday (without the year) to receive this special gift or discount. Make a big deal out of this so even non-customers will want to join and share in the fun and celebration.

Mail or email a certificate or notice about 10 days before their big date so they thay can plan to come in or use it online. You might even have a seperate birthday area or table set up where they can stop and be recognized on their special day. They just need to show the mail or email you sent them to qualify. Make the offer of a discount last for a few days before and a few days after their birthday so they will have time to use it. That little extra you offer will make make people remember your business and know that you care.
More ideas like this in my new book "90 Days to Success as a Small Business Owner" available for pre-order at amazon.com