What's missing in retail today? I know it, you know it, we all know what it is; that personal service and feeling that your business is appreciated. Where is it? Why did it disappear and how do we get it back? When your business has it, there is extra value added to every sale.
That extra 5 cents for a tube of toothpaste doesn't really matter anymore. The good feeling the customer receives during the purchase is worth more than a few cents higher in price. It makes the shopping and spending money experience more pleasant plus keeps patrons returning over and over again. Put that personal service back in to your business and watch sales grow!
More on your retail attitude in chapter 37 of my book "The Jelly Bean Principle" available at www.amazon.com or signed copies at 877-700-1322.
Sunday, December 12, 2010
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment