Monday, December 27, 2010

Direct Mail Breakdown

According to the USPS this is the amount of mail passing through processing including all your direct mail advertising. It has probably increased a few percent in the last couple years.
* 203 billion pieces were processed in 2008
* 667 million mail pieces processed every day
* 28 million average number of mail peices processed evey hour
* 463,000 average number of mail pieces processed every minute
* 7,700 aver number of mail pieces processed every second
* 835 million international mail pieces processed
With all that mail in the system we have not given up on direct mail for our business yet. It is still one of the least expensive ways to reach customers if done correctly.
More on Direct Mail in my ne book "90 Days to Success as a Small Buisness Owner" available at amazon.com and elsewhere

No comments:

Post a Comment