Increasing prices has always been a touchy subject for both sellers and buyers. But higher prices will bring in more of that needed capital, so your should consider it. Select items or services that are more unque or that you can provide a better value on. Hot commodity products should be left alone or only increased by only a small amount. You don't have to increase the prices of every product by the same percentage.
Try to vary the increase according to your ability to convince the customer that it's necessary. Raising your prices is always better than reducing quality or services. It's always wise to make a one-time increase than small amounts every month or two. People will expect an increase occaisionally and learn to live with it.
More on raising capital quickly in chapter 22 of my book "When the Shit Hits the Fan" available in bookstores and amazon.com
Tuesday, December 14, 2010
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