One of the best sources of new business can be old business. Those lost customers who no longer fill your bank account are still out there and may be waiting for you to come and get them back. Because they were previous customers, they know your company but something changed at your business or in the market that made them leave. Maybe the person responsible for the negative situation is no longer there and his or her replacement will be more receptive. Contact them again and make a sincere effort to get them back.
More on customer care in chapter 1 of my book "When the Shit Hits the Fan" available in bookstores and amazon.com
Thursday, December 16, 2010
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