Swivel is the Future?

Judy Jetson never had it so good. Thanks to 3-D virtual dressing room Swivel, a shopper can “try on” multiple products without visiting multiple stores.
Swivel allowed shoppers to try on thousands of clothing and apparel items and see themselves from different angles. Customers could share the photos via text or social media, and a QR code allowed for easy purchase directly from retailers’ websites.

Mall owner Forest City, which hosted a seven-day, three-mall tour in September, is considering rolling the technology out to other centers. “We are always looking for ways to integrate technology into the bricks-and-mortar retail shopping experience,” says vice president of digital strategy Stephanie Shriver-Engdahl. “We brought Swivel to our properties as an introduction to a new channel for shops and retailers to stay connected in person as well as online between in-store visits. Based on early reactions, it was a hit.”

It’s well known that getting customers into the dressing room provides a significant lift in sales. The virtual dressing room provides limitless options and potential for competing stores to work together. — Sandy Smith   Source: stores.org