Social Media Works For Retailers

Social Media is a whole new way of marketing, bringing results to retailers, and is here to stay. Retailers are making fewer magazine and newspaper buys, opting instead to advertise, promote and communicate with customers on Facebook, Twitter, Google+ and Linkedin. Foursquare is starting to pick up steam with retailers as they begin to understand its potential as a new word-of-mouth advertising tool and customer loyalty engine.

A year ago, one retailer told us she'd outsourced management of her posts, tweets and email maintenance to a "virtual assistant" located offsite, in another state. She later reversed that decision when she realized "I am the voice of my store, and it is more genuine if I do it." Regardless of who actually makes the posts get it done on a regular schedule. People will watch your posts to see what's new, what's on sale and what's happening in your industry.