Tuesday, October 23, 2012
Offer Store Exclusives
Whether it's a candle with your own store label or your own signature product line, retailers tell us there's definitely value in exclusivity, which you can have in just a single piece: Buy a chandelier, put a coat of paint on it and a shade on the bulb. Take a chest and change the hardware. Make a product unique, attractive and useful then display it where everyone will easily see it. For a little effort you have something no one else sells -- which means you can mark it up more.
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