Tuesday, October 23, 2012

Offer Store Exclusives

 Whether it's a candle with your own store label or your own signature product line, retailers tell us there's definitely value in exclusivity, which you can have in just a single piece: Buy a chandelier, put a coat of paint on it and a shade on the bulb. Take a chest and change the hardware. Make a product unique, attractive and useful then display it where everyone will easily see it.  For a little effort you have something no one else sells -- which means you can mark it up more.

No comments:

Post a Comment