Ten seconds. That’s how long the Me-Ality Size Matching Station takes to
figure out the best-fitting clothes for shoppers.
Here’s how it works: A fully clothed shopper steps into the scanner, where 196 small antennae map her size. Her exact body measurements are captured via 200,000 “points of reference” and she’s soon able to view a custom shopping guide, filterable by brand, style, price and retailer.
The Me-Ality (Measured Reality) kiosk, developed by Nova Scotia-based Unique Solutions Design, premiered in 2010 at Pennsylvania’s King of Prussia Mall. Since then, they’ve been popping up in major cities nationwide, and are expected to reach 300 malls within the next few years.
Unique Solutions has offered body fit solutions since 1994, and is said to maintain the largest database of body measurements that accurately reflect “the real size and shape of consumers.” Retailers that have signed on to participate include bebe, Chico’s, Levi’s, White House Black Market, Lane Bryant and DKNY Jeans. Potential benefits include higher customer satisfaction, increased sales, fewer returns — and most likely, much less frustration in the dressing rooms.
Source: stores.org
Here’s how it works: A fully clothed shopper steps into the scanner, where 196 small antennae map her size. Her exact body measurements are captured via 200,000 “points of reference” and she’s soon able to view a custom shopping guide, filterable by brand, style, price and retailer.
The Me-Ality (Measured Reality) kiosk, developed by Nova Scotia-based Unique Solutions Design, premiered in 2010 at Pennsylvania’s King of Prussia Mall. Since then, they’ve been popping up in major cities nationwide, and are expected to reach 300 malls within the next few years.
Unique Solutions has offered body fit solutions since 1994, and is said to maintain the largest database of body measurements that accurately reflect “the real size and shape of consumers.” Retailers that have signed on to participate include bebe, Chico’s, Levi’s, White House Black Market, Lane Bryant and DKNY Jeans. Potential benefits include higher customer satisfaction, increased sales, fewer returns — and most likely, much less frustration in the dressing rooms.
Source: stores.org
Posts
No comments:
Post a Comment