Can You Catch a House Fly?

Trying to attract a new retail customer is like trying to catch a house fly in your kitchen. As soon as they land somewhere they are off again to another place. If they are attracted to your business by a low price they will surely leave you for another low price somewhere else. Price is not the answer, value is the real answer. When they feel they are getting more that the money they are spending they may show some loyalty. The trouble with retail customers is that you have to keep convincing them that you are the best choice for the product or service they want or need.

Retail customers are hard to pin down, they won't spend their money in the same place unless the customer experience is outstanding! There are many things that go into that 'customer experience' and the market is always changing. Once your competitors see what you are offering or providing (believe me they are watching you) they will try to offer somthing better. Your job is keep coming up with new ideas that your customers have asked for (if they don't ask, you ask them). Don't let them fly away because it will be hard to get them back.

Barry is a business & franchise coach and speaker on outstanding customer service. www.idealetter.com