Finding Your Friends Seats

Ticketmaster has found a way to market to its customers’ friends.
As soon as they buy, Ticketmaster customers can tag themselves into their seats, enabling Facebook friends to see where they are sitting and which nearby seats are available for purchase. The feature is currently available for more than 9,000 events.

Ticketmaster rolled out interactive seat maps in 2010; integrating Facebook into these maps will create a community around each live event, beginning with the on-sale and building up to event itself.
“When we launched the Interactive Seat Maps in 2010, we learned that people used them to buy seats near their friends and family,” says Kip Levin, executive vice president of e-commerce for Ticketmaster. “We thought, let’s make it easier for them to share that information by using Facebook.”

Levin says the response has been fantastic. “We have found that more than 80 percent of fans that tag their seats choose to share their seat location with everyone on Facebook,” he says. “Engagement around the Facebook wall posts that fans share with their friends drives greater than 30 percent more fan engagement vs. a simple event
Source: stores.org