The least expensive way to grow your company and increase repeat business is through outstanding customer service. This means going over and above what is expected and not found with your competitors. When a customer has a problem with a product, rush delivery, finding a size, getting a job done, fast alterations or anything else, this is the opportunity to show how good you are and that you really care. Even if the problem is casued by the customer, you can solve it as if it was no one's fault. This is what makes customers smile and creates loyalty that will last much longer than a low price.
There is not much loyalty to business anymore unless you make their customer experience something that they won't forget. But just doing it once is not enough, you must keep doing it every time they purchase. You must say Thank You every time and smile while solving a problem. They are your source of income and growth and need to be treated like the special people they really are. Price does not create loyalty it only makes someone buy one time and look for the lowest price when they are ready to purchase again. Provide the caring service that will make them forget the lowest price and buy with complete confidence from your business.
Barry is a speaker, business coach and international author. www.idealetter.com
Monday, October 22, 2012
Subscribe to:
Post Comments (Atom)
Posts
Businesses are beginning to see that customer services play a vital role when it comes to establishing good customer relationship. One way of communicating with customers is through customer services. If you have good customer services, chances are your customers will easily understand what you can offer to them. And by knowing more about the brand, those who find it beneficial to them will stick to it. So, in the end, customer service can really make or break the brand.
ReplyDelete@Ruby Chelmsford