Artists & Author Nights

 Store events that bring artists and authors and their creative works onsite for exhibition events are consistently bringing in first-time visitors. Why? Many of them actively blog and use Facebook to promote their products, as well as their upcoming appearances.

This idea was first brought to our attention by an "anonymous" participant at one of the retailer roundtables led by Accessories Resource Team Executive Director Sharon Davis: "There's added value in that the participating artists and authors are blogging and posting on Twitter and Facebook. It's no longer just the store's mailing list. I have a little over 1,300 square feet. We had five artists and it totally worked. A percentage of sales went to a charitable organization, so they sent something out to their email list, and the artists sent something out, and it was really great for business."
Source" homeaccentstoday.com