E-Commerce Ideas

E-commerce. Some retailers are successfully selling online, others say they are content keeping their online catalogs just that - online catalogs. If you want to test the e-commerce waters without investing a lot of time or money, check out Big Cartel, a company we first wrote about in 2008. It's a good way to go if you only want to sell a few products (up to 100) and can't justify the expense of paying a Web designer to customize and maintain an Internet storefront for you.

 

Several companies also offer low-cost e-commerce platforms for Facebook, like one we wrote about last year called Payment that lets your customers shop right on your page, by clicking on an "Ecommerce" tab. Facebook has even created a new website called Facebook Studio, that teaches, among other things, how to use the social network for marketing.