Want to Try an Infomercial?

Here's some things to consider when deciding if an infomercial will work for you.

*Your markup will need to be 400% to 500% to be profitable
*The product should appeal to the mass market
*You must be able to demonstrate the product easily.
*You must be ready to handle a possible flood of orders
*You must have the cost for the production and time up front
*Can you offer a satisfaction guarantee return policy?
*You must show satisfied customers using the product
*You must abide by all FTC & FCC rules and regulations
*Select a viewing time that gives your product it's best chance
*You will need a good presenter or personality
*Will you accept several different types of payments?

More on this subject and other advertising in chapter 4 of my new book "90 Days to Success as a Small Business Owner"