Don't Let 'Em See Red

When filling out an order form in front of a customer, client or prospect never use a pen with red ink. It give a negative impression and reminds people there may be something wrong. Remember back in school when the teacher made all their corrections in red? The less red you saw the better your grade.

Don't let a customer think there's something wrong and they should rethink their decision to buy. Also, don't print order forms, receipts or sales literature in red ink either. Make your patrons more comfortable with blue, green, brown or even black ink. Red is OK in pictures and logos but not for text or handwritten copy.

More on great cutomer service in my new book "90 Days to Success as a Small Business Owner" available everywhere.