Easy Direct Mail Response

Not everyone wants to order the same way so be flexible. Some may want to come to a store and shop, some may want to browse your website first, some may want to mail their order in and some may want to call, fax or email. Make as many of these options available as you can for their convenience. The more comfortable they are in the beginning the better chance the order will go smoothly and repeat business will follow.

If you're selling outside your local area you must have a toll-free phone number. Customers expect it and some might not call if you don't have one. Toll-free numbers are much less expensive than they were just 10 years ago so it's wise to get one. Your local land line company should be able to offer very competitive rates, don't just assume everyone will use email. Make it easy and comfortable for your new and old customers to contact you and watch your business grow!
More in chapter 6 of my new book "90 Days to Success as a Small Business Owner" available everywhere.