Retail store owners can get some valuable information from the actual people that they are trying to reach. Are customers happy with the layout of the store and can they find what they want easily? Do the promotions you run influence their purchase? What products would they like to see on sale or reduced? What additional products would they like to see you offer?
Are they satisfied with your store hours and checkout procedures? Do they think your sales and customer service personnel are knowledgeable and helpful? What other comments can they offer? Do they feel loyal to your business? Use any and all information you receive to improve your store and lock-in those regular customers.
More info on retail sales in my book "90 Days to Success as a Small Business Owner"
Tuesday, May 24, 2011
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