Sneaky Mail

I think we all dislike direct mail sent to us that misleads us and entices us to open it. There is little real value or profit in doing this. Here's some things to avoid when designing your direct mail.

*Don't use "Important Dicuments Enclosed"
*Don't use "To be opened by addressee only"
*Don't make it look like a ckeck is inside
*Don't make it look like it was sent by the government
*Don't say "You're Approved" and turn the down later
*Don't use deceptive phrases or untruths
*Avoid using a name and "or current occupant"

Mail that is honest and has good but fair headline has a better chance to be opened and acted upon.