Thursday, May 5, 2011

Keep It Private

Don't display your political choices on or in your business because you may lose business. People who are advocates for the opposing party or candidate may stop buying from you and your business. Your store window, parking lot, printed forms or website are no place to state your political preference. It has nothing to do with your business and you're sure to offend some people. You will probably not get any new customers who don't agree with your choice because they may feel their purchase may help the candidate's campaign.

A better idea is to encourage people to "Vote period" and show no preference. If you must do something, put a sign in your window or website that says, "Don't forget to vote June 15th." Most people don't care who you vote for but many will not like it "in their face" at your business. Don't give them any reason to go to your competitor.
More ideas for your business in the monthly Idea-Letter (since 2002) free sample request at www.idealetter.com

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