Do Trade Show Seminars

If you want recognition and attention drawn to your booth, be a speaker or have a roundtable discussion with you as the main figure. Most trade shows and conventions will have certain times set aside for educational seminars. Meet with show management well in advance to offer your speaking services in areas where you are an expert. Ask if there are any specific subjects that you know well and they want presented. You will want your subject matter to be of interest to as many people as possible so seats will be full.

If not done during exhibit times, have your staff fill some of the seats but give them up as others arrive. If you're doing a speech during trade show times ask the show management to list the time(s) in the brochure. You can also have a sign in your booth to help increase attendance. Once you've given a successful seminar you'll be noted as an expert in your industry. At the end of the seminar invite everyone to stop at your booth and ask any questions they may have about anything in your industry.
More on trade shows in my new book "90 Days to Success as a Small Business Owner"