Offer a Big Selection

Give your customers a choice of several brands, sizes and price ranges to select from. Everyone won't but the same size product at the same price level. You'll have customers who have a budget that only allows them to but the least expensive product or service. Others will have a larger budget or a desire for premium higer priced products. Don't automatically assume that everyone wants the "cheapest" product. Some may buy the lowest priced and return later to upgrade on their next purchase.

How often would you visit an ice cream store that only had 3 or 4 flavors? You need to have as many flavors as you have room for, at least 25 or 30 to choose from. You should have several different kinds and sizes of cones to serve it in. You're only going to please a small group of buyers with a small selection, the rest will go elsewhere. Give them the choices that they are looking for and monitor the sales.