Wednesday, May 18, 2011

Store Within a Store

If you have 1000-2000 square feet or more, here's an idea to enhance a selling area. Creat a mini-store in one section of your space and sell different or related products. You might decide to move one group of products you're now selling to one specific area and put temporary walls or partitions around it.

This can generate attention for this product group and be a pleasant new theme of the products and make it different than the rest of the store. If you can use part of your front window as one of the walls, you will even attract passersby to stop and look. Any new selling ideas for your customers and browsers will keep them interested and coming back to see what's new.
More ideas for retail sales in chapter 11 of my book "90 Days to Success as a Small Business Owner" available everywhere.

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