When you have a new idea that has developed into a product or service that you think will change the world be prepared for some resistance in the marketplace at first. Ask these questions before you jump in with both feet.
.Is it an original idea?
.Is there a broad need for it?
.Will buyers understand it?
.Who will buy this product?
.Is the price affordable?
.Can you afford the marketing cost?
.What if demand gets big?
.How will you distribute it?
.Can you finance a large order?
.Will you offer a guarantee?
.Who will manufacture it?
.What are your profit goals?
.What if it doesn't sell?
.Can you get on QVC, HSN or Shark Tank?
When you know the answers to these questions you may be ready to patent & test your new product. Once you have made the commitment put 100% of your effort behind it. Good Luck !
More ideas on new products in my new book "90 Days to Success as a Small Business Owner" available everywhere.
Wednesday, May 25, 2011
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