Offer Customer Seminars or Webinars

One way to turn casual customers/clients into longer term ones is to offer them something they can't get elsewhere. One method that really only costs your time is informative seminars, webinars or conference call presentations.
Here are a few ideas to consider:

*Make if free - no cost to attend
*Limit the number of participants
*Don't sell during the presentation
*Make it educational and interesting
*Send a formal invitation not an email blast
*Make follow-up calls to confirm attendance
*Hire/rent a van to pick up those who request it
*Offer light refreshments and water
*Keep it 90 minutes or less
*Don't put the speaker by the door, people will feel trapped
*Have a restroom sign with an arrow
*Give them something to take with them
*Have a Q & A period at the end
*Follow-up after the event
*Add stories & humor to relax people
*Smile a lot!