Social Network Marketing is Great But...

In today's competitive marketplace everyone wants to build their business using social networks and that is a good approach. But don't forget the traditional marketing methods of publicity, direct mail, advertising, testimonials and promotions. Marketing is not just one thing it's a mix of several ways of getting your message out to those who will buy from you. Everyone doesn't just buy things they see on social media or in advertising for that matter. You need to have a presence anywhere your prospect may be looking to achieve marketing success.

There are billions of people on this planet and you know who your target customer/client is and how to reach them. Not all will see or even trust your message on social media and need to be reached in other ways. Sure social media is cheap but if it doesn't produce the results you need, the cost doesn't really matter, does it? So you should use social media for marketing and combine other marketing techniques to also reach your prospect. When people see your message from several different marketing methods it makes you look more successful and trustworthy. So I'll see you on Facebook, Linkedin, Twitter and others but I'll also see you elsewhere in the marketing mix.

Barry has several presentations on marketing and is available for your next meeting or convention. www.idealetter.com