Don't Be a Snake Oil Salesman

When selling and presenting your products and services always talk about the value and advantages over competitors. Customers and clients need to know why they should choose your business over someone else. But don't oversell things that are not proven or true just to make a sale. This will usually backfire and you will get no repeat business or referrals. The buyer always finds out what is true, not true or exaggerated after the sale and won't forget in the future. It's best to be honest and offer the best benefits and value for the customer without using false claims.

The object of getting a customer is to establish a long term relationship that will bring you ongoing profits and sales. Once a customer or client finds that what you told them is not true it will be hard for them to believe you again. Think of how you would feel if it happened to you, would buy from that person or business again? So don't make wild claims that may not be true but sell your benefits and value to get the sale.