It's Not About Price

Do you ever get tired of searching for the lowest price on something you want to buy. Don't you wish that someone would offer more than a low price and justify it by giving you more real value? Big companies can't seem to control their customer service so they lure you in with a low price and hope you buy from them. Then instead of easy repeat business they have to do it all over again. This takes tremendous advertising and marketing dollars that could be spent elsewhere.

Why not find a way to incease your customer/client value and offer a fair price not the lowest. If your price is not the lowest and people buy anyway you will know that they value your offer more. Your profit level will be a little higher and there will be more money to enhance your value more instead of spending it on massive advertising for a one-time purchase. It doesn't matter whether you sell from a store, office or the internet value can be created to move price from the first consideration. If YOU don't do it your competitors will.

Barry has a presentation on Customer Satisfaction and will speak anywhere in the world to your group. www.idealetter.com