We all need to support businesses that are not part of a large corporation to keep the entrepreneurial spirit alive in the world. Small business owners will offer a better value and better products because they really care about their customers & clients. They don't have the massive advertising dollars that large companies have but once you find them you will be a repeat customer because of a great value and caring customer service. Most of the independent businesses don't sell by boasting the lowest price but the best value and customer experience.
When you get what you feel is what you are paying for and maybe more the best value moves the lowest price out of first place. Find these businesses and buy from them and let their value determine if you will return. When out of town don't just look for the national chain restaurants, ask hotel personnel and taxi drivers where the best places to eat are and visit them. If you like what you're getting from a smaller business tell the owner and also make suggestions for an even better customer experience. Owners that really care will love to hear what you have to say.
Barry has a presentation called "Customer Satisfaction" which he can offer for your next meeting, convention or conference, www.idealetter.com
Saturday, April 21, 2012
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