Enhance Your Customer Experience

Whether you call them a customer or client every one of them has a  certain feeling after doing business with you and your company. Hopefully it will will be a positive feeling that the entire transaction was smooth, fair, filled a need or want and yes, fun. Should business really be fun? Why not, especially for the person who is spending their money. It's just another way of making the total experience more pleasant and memorable. Who would you rather do business with, someone who makes you smile or a business that makes you wonder if you will be sorry later. The answer is obvious.

Every business can make the customer experience a little more pleasant for the buyer that supports it. Even a medical or dental office that many of us hate to visit can create a better felling for the time you are there. Find small way to make the customer/client more comfortable with their transaction and a feeling that the best value was received. Insist that your staff and YOU wear your best smile on your face all the time (even if it hurts). Remember that the customer/client will take away from your business more than just a product or service but the experience as well.