If you have regular customers that buy the same items or services from you why not find out what else they buy. Who is going to trust you more than someone who is already satisfied with your business. The first step is to ask them what else they purchase that's related to what you now sell. If you start getting the same answer often why not look into trying to supply it? They may even tell you what they are currently paying or can afford to pay so that you can price it where it will sell easily.
There is no better prospect for a new product or service than your current customers. But be aware that if you don't supply a great value in your new product you may risk losing their regular business. If you have choices on what to offer ask your best customers to test a free sample before you commit to adding it to your line or services. Let customers tell you what they want to buy, after all they are the ones paying for it.
Barry has a presentation available for your group on Customer Satisfaction, check out www.idealetter.com
Monday, April 16, 2012
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