Your Competitors Websites

Have you checked the website of those other companies that want the same business that you do? It should be done at least once a month to see what's new, what's being promoted and to find ways to be better. They are probably also watching your site and trying to offer more. Pick a day of every month and make a note on your calendar to check those websites that compete with you. If you are busy ask a staff member to do it but don't just ignore this important task, every month. You don't want to be surprised by a customer telling you about something they saw that you should have already known about.