Regular Customers & Clients

Every business has customers and clients that give them repeat business over a long period of time. These are the ones that keep your business alive and well during the tough times and slow economic periods. Don't take these people and companies for granted because without them you could be in trouble. Find out how often they order, how much and how they pay you. Learn more about them and if there are other products or services they would purchase.

Regular customers and buyers should be made to feel special by a warm welcome using their name and priority service whenever possible. Offering small perks and ease of ordering will also make them feel important. Some may want to get their purchase over quickly and others may want to chat for a short time. Don't treat everyone the same and try to have your staff adjust to their different wants and needs. Make their customer experience so good that they would never think of buying somewhere else. Remember, you need them more than they need you.

Barry has a one or two hour presentation on Customer Satisfaction and knowing your competitors available. Info at www.idealetter.com