Your Mission Statement

Why are you in business? Why should you make any money in your business? Why should customers/clients buy anything from you? What innovative products or services are you providing to your target market? Why did you open your business in the first place? Does your staff and YOU believe in the mission of your business? Can you even answer all these questions?

A good mission statement will distinguish your company from all your competitors and give your employees the focus they need to attain your goals and objectives. If your only mission is to make money, it won't be much of a mission statement or a business at all. If money is your only goal maybe owning a business is not for you.

Your mission statement should only be one or two sentences and get-to-the-point. Display it where customers can see it easily and make the wording in common terms so everyone can understand what you are saying. Also print copies and put in restroom, break room and wherever your staff will will be able to see it all the time. One you have your mission statement, live it work it and make it come true.

More in chapter 2 of my book "90 Days to Success as a Small Business Owner"