We've Always Done it That Way

Many businesses were built on a great concept and way of doing the right things over a long period of time. But the businesses that last during economic and generation changes are the ones that are always looking for ways to make their product or service better. Those that won't change are often left behind and disappear. Buyers are looking for the latest, most convenient, easy to use, value added products they can find. If you don't provide them they will look elsewhere.

Consider what you are saying when you say, "we've done that way for 20 years and see no reason to change." Competitors know that if they come up with a new, different and better idea that you won't be any competition for them, because you won't change. You have opened the door for every other company to beat you if they offer what you won't. Don't even think of staying the same without constantly looking for the next new improvement to what you are selling. Customers are always looking for it so why not be the one to provide it.

Barry is a business and marketing coach and advisor, idealetter@aol.com