Have you ever been in a large chain store because advertising or a special sale got you there? Then you find what you are looking for and are ready to check out but there is only one or two people at the registers and each one has a line. You also see other staff walking around or talking to each other and ignoring the people waiting to pay and your blood pressure goes up about 20 points. They used expensive advertising to get you in their store and how do they treat you once you're there? Isn't taking your money for a purchase the goal in the first place? Someone is not paying attention and it's management.
Always assist people to pay for their purchase quickly so they can get on with all the other tasks in their life. That's what they will remember and bring them back again. Have a back-up check out person watching the lines and jump in to help and cut down any wait by customers. And please don't have check out people answering the phone in the middle of a transaction and making the customer stand there and listen to the converation. This is not only frustrating for the customer but it's RUDE! Who trains these employees anyway, someone who never had to stand in line? Smaller businesses can fix this and get those frustrated customers to patronize them for prompt and courteous service.
Barry is a speaker/trainer who works with companies that want to create a better customer experience.
Monday, February 27, 2012
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment