Making Advertising Work

The secret to effective advertising is first getting people to read it and then act on your offer. Most of us smaller and medium size businesses need to promote both our brand and a purchase. The key to getting our prospects to read our advertising is the headline that they see first. It needs to be short and attention grabbing plus of interest to the person reading it.

In your headline use attention getting words, a question or direct it to a specifice. Things like "New Improved", "Do you need more income?", "Homeowners Beware" will get people to read the rest of your copy andpossibly act on your offer. The rest of your copy should be clear, easy to read and state the facts honestly. Advertising is expensive and needs to be presented in a fair, honest and enticing way to be effective.