Brand Recognition

People may remember you brand name or logo before they think of anything about your business. Give them something to keep that name/logo in front of them or handy when they are thinking of a purchase. The long used promo items like pens, magnets, keychains, etc with your brand on them still work and are inexpensive. It's much easier to call the pizza place whose phone number is on a magnet nearby that to go to the phone book or search the internet. Whatever you use, be sure it's a useful item that the potential buyer will save. Promoting your brand will increase repeat sales and help your business grow.