People Buy From People They Like

A person in sales of any type is usually looked at by the buyer before the product or service. The buyer wants to be comfortable handing over their money or credit card in return for what they purchase. If there are 2 similiar places to buy from the one that is likable and easy to work with will get the sale. The customer feels that if anything goes wrong after the purchase it will be taken care of promptly. This goes for online purchases as well as face-to-face sales. If it didn't matter then there would be no competitors to worry about.

This doesn't mean being friends with customers but it does mean being friendly, helpful and a smile on your face. Look and act professional regardless of what you are selling and you will get the buyer a little closer to their comfort zone. Don't sell by telling them what the product or service will do but how it can fulfill their wants and needs. There is always somewhere else to spend our money and the people we like and trust will usually get it.

I offer business coaching for start-ups and growth for small to medium size businesses, www.idealetter.com