Your Business Will be Changing

When you have started a business of your own you may think the hard work is done and you can sit back and count the profits. But as most of us learn the real work is still ahead and never ends. The challenge of getting new clients and customers will never reach a point where your can stop all your marketing. There is always something new in your industry and target market, so you must compete with it. Whatever you offered your customer base in the past can and will be outdated or upgraded at some time, it always happens.

Even long time stable products and services will change, consider the automobile, will there even be a gasoline engine car offered in 20 years or maybe 10 years? The part of business I really enjoy is building a company as the techonolgy and the market changes. Trying to outsmart competitors and being first with new ideas and changes that make everyone's life better is an ongoing task. Always have a one year and five plan of how you will change to meet the new wants and needs of your customers and clients. If you just sit and do nothing you will soon be looking at the backs of your competitors.

Barry is a business and franchise coach, advisor and speaker.