Putting Customers First

When you think of what your customers and clients want (not need) before your own they will remember your business and be back. When you are in business you come second , not first, if you want to grow and prosper. When your competitors are not doing this you will have a big advantage if you do. It's so simple but many owners and managers overlook the obvious and wonder why sales are down or slow. You want your customers to only think of only your business when they need anything in your industry and forget about other sales and promotions.

A few ways of doing this are having business hours that accomadate everyone's schedule (yes long hours), being available for important issues during off hours, carrying specialty products or services they can't find elsewhere and being available when they need you for questions or problems. Keeping a smile on your face (and staff) in person and on the phone and always cheerfully doing that little extra (you know what it is) to make that customer as loyal as a new puppy. It all pays off on your bottom line and keeps you prosperous when the economy is down. It's up to you, is it worth it?

From my new speech "Customer Satisfaction" www.idealetter.com