We all know that customer loyalty brings repeat business which we need to stay in business. What we also necd to grow our business is new customers. In addition to all the advertising, direct mail, signs, etc. are we overlooking the least expensive source? Satisfied and loyal customers can be a way to increase your business with a minimum of expense.
Referrals are usually less defensive when first purchasing because they have friends, relatives or acquaintances who are already pleased with your products and services. When they become satisfied customers they will send referrals and your business will grow exponentially. make sue that all your employees know the value of a satisfied customer.
More articles on marketing in the monthly Idea-Letter, get a sample at www.idealetter.com
Saturday, January 29, 2011
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