When making a donation during a telethon or bidding in a charity auction, always do it in your business name. When they announce the current high bid you'll get a free plug for your company. Most telethons or charity events will select donations randomly and publicly mention them with the donor's name. That name should be your business which also creates a favorable image for the audience. If you want to donate $100.00 do it in two $50.00 calls or donations a few hours apart. This will give your business a better chance to be recognizrd by more people. If you're going to donate anyway why not also use the opportunity to acknowledge your business and create good will with the audience.
More short business articles in the monthly Idealetter (since 2002), free sample at www.idealetter.com
Friday, January 21, 2011
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