When a business needs orders and cash flow quickly, urgency becomes a factor. But what if your prospects and customers are not ready to buy or already have enough of your product on hand? Why should they buy now and relinquish some of their capital? You must overcome these questions and roadblocks in their minds to entice them to act now.
If your offer is good enough, there needs to be a deadline of when the offer will be withdrawn. You could also offer a bonus, free gift, upgrade or extra product (10-20 percent more or so on) to order or buy mow. Make it easy for them to order quickly by using a prepaid envelope, free phone number, fax or the internet. You might even consider longer opening hours during the few weeks following your mailing.
More on fast marketing in chapter 2 of my book "Save Your Business" Crimson Publishing, UK available at amazon.co.uk
Monday, January 17, 2011
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