Most press releases are sent email to directly the editor or reporter who would be most interested in them. If you include an attachment to your email they may not open it because of a fear of virus'. If possible put any photos or illustrations in the main email until they know you better aor request it from you. Don't send more than one email per month unless a big news story or event is happening.
More on publicity in chapter 5 of my new book "90 Days to Success as a Small Business Owner" available at amazon.com & bookstores.
Sunday, January 9, 2011
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