Products and services don't sell themselves, even if they are the best in the market. You need to present your business to the people who are most likely to be customers and then remind them over and over again. If you don't like sales or telemarketing, then hire employess who are trained and proficient in this area. You can't forget about sales alltogether because part of being a business owner is an enthusiastic representation of your company 24/7/365. Advertising, direct mail and publicity will help but that personal contact will close more sales.
More on business knowledge in chapter 12 of my book "When the Shit Hits the Fan" available at amazon.com & bookstores.
Thursday, January 20, 2011
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